Social Media & Publicity Director
Sepember 2023 - May 2024
Pilipinx American Culture Night
@pacnatuci | 250+ cast members | 2000+ show attendees
Drove an engaging marketing and social media campaign that recruited over 250 cast members and drew 2,000+ attendees to the 45th Annual PACN at the Bren Events Center
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Received the UCI COVP Award for Outstanding Graphic Design by directing the production's visual branding, which included promotional graphics, apparel, and the show playbill
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Led and mentored the marketing team, hosting workshops in Figma, Canva, and the Adobe Creative Suite to elevate the team's skills in graphic design and brand consistency
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Sourced and coordinated with print vendors and clothing suppliers to produce promotionalmaterials and apparel
Portfolio
As Social Media and Publicity Director, I was responsible for creating production graphics such as the show poster, a 60+ page program, playbill, and show merchandise. However, I also created event flyers for programs throughout the season, such as fundraising events, as well as material for sponsor collaborations.
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A collaboration with Kababayan's Spring Quarter first meeting program: PACN Hype Night
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A collaboration with Kababayan's Fall Quarter fourth meeting program: PACN Info Night
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The logo used for the PACN 45 Board.
The 45th Annual Pilipinx American Culture Night: Tradisyon Show Poster, used on the playbill, program, and campus billboard.
The 45th Annual Pilipinx American Culture Night: Tradisyon playbill showing program outline.
View the entire 60+ page Program here ↓
The Third Saturday Practice flyer. Saturday Practice occurs 4 times a season, where cast members practice for 8 hours.
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A collaboration with Kababayan's Winter Quarter tenth meeting program: Holiday Movie Night, PACN Suite Reveal.
Chipotle Fundraiser, raising funds for the Props, Stage, & Production Suite.
Porto's Fundraiser, raising funds to go directly to show production.
The First Saturday Practice flyer. Saturday Practice occurs 4 times a season where cast members practice for 8 hours.
Suite Apparel Fundraiser, the marketing team designs apparel for each PACN suite and sells merchandise to all cast members.
Kuyawear collaborated with PACN 45 to create a t-shirt that would be sold on show day. All apparel sold out within two hours of doors opening
[Front side] Kuyawear collaborated with PACN 45 to create a t-shirt that would be sold on show day. All apparel sold out within two hours of doors opening
33 Board jackets were designed individually to read each board member's position and the PACN 45 show logo.
The Programs 45 logo was created for the Suite Apparel fundraiser, designed for a hoodie.
A sticker design for the Programs Sticker Fundraiser, selling stickers created by the marketing team. Over $900 was raised in sticker sales.
A workshop-style event that allows Kababayan at UCI general members to work with each suite before the PACN 45 season begins.
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The last post of a 14-day countdown on the PACN at UCI Instagram account to PACN 45 show day.
A brochure handed out to general members at PACN workshops to encourage members to apply for the PACN 45 marketing team.
PACN 45 promotional postcards were created, which featured suite models photographed in their cultural attire and passed to UCI students.
PACN 45 promotional postcards were created, which featured suite models photographed in their cultural attire and passed to UCI students.
PACN 45 promotional postcards were created, which featured suite models photographed in their cultural attire and passed to UCI students.
PACN 45 promotional postcards were created, which featured suite models photographed in their cultural attire and passed to UCI students.
PACN 45 promotional postcards were created, which featured suite models photographed in their cultural attire and passed to UCI students.
The PACN 45 official show logo used in a stylesheet.
The PACN 45 stylesheet for the program and other promotional show materials.
